Exzatech Brand - Guidelines


Logo


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Clearspace

To ensure our logo is the most highly visible whenever used, it’s important to have plenty of clearspace surrounding the logo. This specifically refers to graphics, type and other elements that could clutter and distract from the identity.

It must be surrounded on all sides by an adequate clearspace—a space equal in size to the width of the number “2” in the logo, as shown below denoted by the X. This proportion scales according to the logo size itself, allowing for proper clearspace at any size.




Minimum Size

Care must be taken in reproduction of the EXZATECH logo. At small sizes the artwork loses integrity, therefore reflecting badly on the brand.

The minimum length should be no less than 50px (0.7 inch) , and usage below 50px is not allowed. But the ideal minimum length is 75px (1.0 inch).


Color Usage

If the EXZATECH logo is on a darker background, the logo should be clearly visible and use the inverted logo, for the lighter backgrounds use the normal logo.

              NORMAL LOGO


             INVERTED LOGO IN DARK BACKGROUND


Logo colors

The coloration of the EXZATECH logo is an essential element in setting a recognizable tone and look for identity. Consistent use of color enhances the strength of the identity.

The primary colours of the logo for web are:

#0065b5 - RGB - 0,101,181, Closest Colour Name - Royal Blue

#fe00aad4 - RGB - 254, 0, 170, Closest Colour Name - HotPink

0084ced9 - RGB - 0, 132, 206, Closest Colour Name - CornflowerBlue

#8bb200d9 - RGB - 139, 178, 0, Closest Colour Name - YellowGreen

#f8a300de - RGB - 248, 163, 0, Closest Colour Name - Orange

Colors vary between platforms and mediums. as a rule, the pantone coated chip should be used. as a master.

Improper use of EXZATECH logo

The EXZATECH logo should always be seen clearly and consistently. Altering or recreating the EXZATECH logo in any way is not allowed. When using the logo avoid the following mistakes.

a. Donot Change the Colour Combination

b. User Proper Background Colours. Do not impose the Logo on any other image.

c. Do not strech or shrink or distort the logo in any manner

d. Do not position the logo vertically or at any angle

e. Donot add shadows or gradients to the Logo

When using Icons

Use the below Icon to represent Exzatech.



Monochrome logo

In the situations where the original logo can not be used on a given background or a print medium, the EXZATECH monochrome logo can be used.

All the above mentioned guidelines for the EXZATECH original logo are also apply for the monochrome logo.